Bill Crookston is Director of the Marshall School Family Business Program and is a Professor of Clinical Entrepreneurship and undergraduate coordinator at the Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business at the University of Southern California.  He has also taught at Cal State Universities at Northridge and Long Beach, Pepperdine, UCR and UCLA.  His overseas teaching assignments have included Japan, China, Morocco, Fiji, Mexico, Chile, Argentina and Austria.

Bill earned a BA, Economics, from Stanford, an MBA, Marketing, and MS, Business Administration, from USC and his doctorate in Executive Management from the Claremont University.

His community service interests are varied and wide:   He is a 24 year member and former President (2002-03) of the Rotary Club of Santa Monica and led the club to becoming Club of Distinction in 2003.  He was President of the Santa Monica Chamber of Commerce in 1996-97 and currently serves on their Board of Directors.  He has chaired various Santa Monica Personnel Commissions.  He was President of the Santa Monica Jaycees.

He is currently Chairman of the Board of Directors of the Santa Monica Visitors and Convention Bureau and a member of the board of the Los Angeles Venture Association.  Bill received the Community Service Award from the NCCJ in 2003.  He is a past president of the Los Angeles Sales and Marketing Executives Association.